Hyundai "don't tell" advert... Teach your kids to TELL

For the past two weeks I've seen this Hyundai Sante Fe advertisement that promotes children keeping secrets from their parents.... For the life of me I cannot understand how this can be viewed as anything but detrimental to a parent and child relationship that is void of any distrust....

I have two nieces and the minute they were able to understand anything was the minute that they were taught not to keep secrets from their parents.

This is such a dangerous behavior to encourage, particularly in a society where child abuse is extremely rife. Today it's a secret about an ice cream you bought for your child before lunch and tomorrow they're keeping a secret about the fact that they have been abused. Because your child was told "don't tell your mommy and daddy".

I don't believe that this is a lesson to ever teach our children not even in jest.
Brands and advertisers need to be a lot more conscious of their message,particularly when the advert directly or indirectly appeals to children.

We must do better.